What Is Pittsburgh's Brand?
If you were trying to convince someone to invest in Pittsburgh — say, move their company here or build something new in our city — how would you make the pitch? That's what Stefani Pashman thinks about all the time. She's CEO of Allegheny Conference, one of the biggest economic groups in the Pittsburgh area, and describes her job as growing, selling, and fixing the region. She joins us to talk about courting power players, what it's like to market a city that's actively redefining itself, and why business leaders do — and don't — want to invest in Pittsburgh's brand.
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