Can a Billboard Convince People to Move Here?
Pittsburgh Tomorrow recently placed a dog-friendly, holiday billboard in New York City’s Times Square, inviting the nearly 400,000 people who pass by every day to consider moving to Pittsburgh. While some locals say they don’t love it, head of storytelling Caroline Fisher says the city needs to take big swings if we want Pittsburgh’s stagnant population to grow. Host Megan Harris asks about the cost, the mission, and how they’re feeling about people’s reaction to the ad.
Check out Pittsburgh Tomorrow's guide to starting a new life in Pittsburgh or get in touch at hello@pittsburghtomorrow.org
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